Reduse – The Story So Far

We’re Ready for Unprinting, Are You?

From humble beginnings and initially without funding, Reduse was launched in 2013 by Co-Founders Hidde-Jan Lemstra and David Leal. Upon meeting for the first time in 2008, Hidde-Jan became curious about David’s PhD research and immediately noticed the potential for commercialising his Unprinting technology. In 2011 David’s thesis was published in the prestigious journal, ‘Proceedings of the Royal Society,’ and the following year the founders made plans to start Reduse. 

Reduse has recently enhanced its online presence through development of a new website. This investment reflects continued progression of the business and allows Reduse to communicate more effectively with all stakeholders interested in Unprinting technology. Backed by European funding from Climate-KIC, Innovate UK, Cambridge Enterprise and investment company Parkwalk Advisors, Reduse are developing the Unprinter. People are often surprised when they hear about the concept of Unprinting for the first time; it’s usually something they had not thought about, or even imagined would ever be possible. Reduse has been successful in making the Unprinter a practical solution for the modern day office.

The patented Unprinter has potential to revolutionise reuse of paper within businesses, helping them to make a cash saving of 40% based on less usage of new paper and lower spend on shredding services. In addition, Unprinting technology can help lower carbon emissions with an 80% reduction when compared to traditional paper recycling. Organisations can benefit with little or no disruption to working patterns within a typical office environment. Today our team of experienced entrepreneurs and technical product developers continues to expand, honing our technology for use across the spectrum of potential Unprinting scenarios. 

To find out how you can help Reduse click here. If you have questions about the Unprinter or feedback about our new website we would love to hear from you - please get in touch.